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Black Friday is the biggest shopping event of the year, but sometimes sorting through all the deals can be overwhelming.

And shopping for skincare online can feel all the more overwhelming when you don’t know what you’re looking for. Is acne your issue? Do you suffer from dry, sensitive skin? Everyone’s skin is different—and everyone has a concern or two when it comes to the health of their skin. No matter what specific complaint you’ve got about your complexion, you’re sure to find a solution in one of our serums.

acne

what causes acne?

Whether you’re dealing with whiteheads, blackheads, papules, pustules or cysts, the root cause of acne is when your hair follicles get blocked up. This can happen for a number of reasons, like…

  • Slow turnover of dead skin cells
  • Overproduction of sebum (oil)
  • Fluctuating hormone levels

the best ingredient to treat acne

Gentle exfoliation is an essential part of any skincare routine, but especially if you’re prone to congestion and spots. And our pick for sloughing away pore-clogging dead skin cells and oil is a BHA — beta hydroxy acid — called salicylic acid. This ingredient is considered the gold standard for acne prevention. Oil-soluble, it can penetrate deep into the skin and is able to dissolve pore cloggers like dirt and oil at the source. It's also known for calming inflammation, balancing excess oil, and reducing the appearance of pores — all of which are important in the fight against acne.

dry skin

what causes dry skin?

Dry skin happens for a variety of reasons — some of the most common being extreme heat or cold and over-washing or over-exfoliating. Whatever the cause, it all comes back to the impairment of the skin barrier aka the acid mantle. The skin barrier is the first line of defence against you and the outside world. When this layer is intact, it protects your skin from external stressors and prevents water loss. But when it’s compromised, it's not able to protect and lock in moisture, resulting in skin that is dry and dehydrated.

the best ingredients to treat dry skin

It makes sense, then, that a strong skin barrier is the secret to hydrated, glowing skin. We recommend a combination of antioxidants such as vitamin C, vitamin E and ferulic acid to repair a damaged skin barrier and keep it intact. Then dive in with hydrating ingredients like ceramides and hyaluronic acid.

fine lines & wrinkles

what causes fine lines & wrinkles?

As we get older, our skin produces less collagen and elastin (the building blocks of our skin) which makes the skin thinner and more fragile. To make matters worse, cell turnover starts to slow down around twenty-five years of age. Both of these factors are what cause the appearance of fine lines and wrinkles. Of course, the ageing process is natural, but many signs can actually be avoided by taking preventative measures, like staying out of the sun and caring for your skin.

the best ingredients to treat fine lines & wrinkles

To slow skin ageing, we recommend incorporating ingredients that regenerate skin cells and boost collagen production like glycolic acid (an exfoliating AHA) and retinol (a potent derivative of vitamin A).

hyperpigmentation

what causes hyperpigmentation?

To put it in simple terms, hyperpigmentation is when certain areas on the skin get darker than one’s normal colour. But what’s happening behind the scenes? It goes something like this: When the skin experiences trauma, like acne, insect bites or overexposure to UV rays, it overproduces melanin as a means of protection, leading to marks. That’s called post inflammatory hyperpigmentation (PIH). But there’s also what’s called melasma, which is caused by hormonal changes.

the best ingredients to treat hyperpigmentation

Whatever the type, sunscreen is the first thing we recommend. Next we want to gradually break down the excess pigment and even out the complexion. Look for ingredients that work at brightening skin and provide antioxidant protection like vitamin C and retinol.

sk.in serums that target hyperpigmentation

Happy saving!

Remember our Black Friday sale starts midnight 26th November.

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