skincare ingredients =

the name originates from Dr Alek’s vision for

“My vision is to make prescription-grade active ingredients more accessible and to combine these ingredients in formulations that most effectively target specific concerns and correct the health and hydration of the skin barrier.”’s promise

Our mission is to empower your skin and to restore it to its fullest health by improving and reversing specific skin concerns through the use of products. Dr Alek Nikolic formulated products with five goals in mind: to use the best and highest concentration active ingredients available, to combine ingredients in every serum that also repair and maintain the skin barrier, to use ingredients that minimise skin reactions, to make products readily accessible and to ensure that all products can be easily added to any basic skincare regime.

All the formulations are paraben-free, vegan, gluten, soy and nut-free, and, most importantly, are never tested on animals (cruelty-free).

One of our endeavours to look after the environment is to support local organisations that are actively involved in protecting and enhancing our environment. We have contributed a certain percentage from our very first sale to Greenpop and all our contributions are channelled to the Plant a Tree or Forest Restoration and Fynbos for the Future projects.

how started

For many years, renowned South African aesthetic medical practitioner Dr Alek Nikolic wanted to make cosmeceuticals more available. The stumbling block was that active ingredients could cause unwanted skin reactions, limiting availability to prescription-only through aesthetic practices and dermatologists. However, Dr Alek knew of high-quality active ingredients that reduced the possibility of skin reactions. He went to work to bring them to a wider market.

Formal research and development for began in 2015 when Dr Alek started working with compounding pharmacists, international ingredient suppliers and packaging experts to ensure that the quality of the ingredients matched’s mission and Dr Alek's exacting standards. This 3 year journey culminated in, an innovative skincare brand that uses premium ingredients to maximise results while simultaneously limiting skin reactions.

what do products treat?

acne, pores, oily skin:

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fine lines, wrinkles:

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rough skin, texture:

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repairing skin barrier:

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improving function and health of the skin barrier:

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stimulation of collagen and elastin:

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increase moisture levels:

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flex it. mend it. work it.

Potent enough to target the errors of the past, powerful enough to get your skin working at its best again - take Dr Alek's test to see which shot is going to deliver the cosmeceutical workout your skin needs now.

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