Super power the planet
Super Power the Planet

At, one of our main core values is to change the way people feel about themselves. We understand that feeling good and looking good are inseparable. Having great skin can be your super power. But what if you could super power the planet, too? When we buy something that makes an effort to be more sustainable and eco-friendly, we cast a vote for a better world. Whether it’s a pea-sized pump of serum every day or making a small donation to a local non-profit, even a small sustainable choice can go a long way.

Safe Cosmeceuticals for a Future of Healthy Skin

Safety and sustainability are quickly becoming a priority for the collective beauty user, and we couldn’t be happier. Our skin absorbs so much of what we consume, to the point where using products formulated with toxic chemicals and sulphates can pollute our bodies in an instant. We know you value what you put in your body, so it’s especially important that we take time to focus on what we’re putting onto our skin.

What does it mean to be paraben free?

Parabens are preservatives that were introduced in the 1950s to prolong shelf life and infuse products with the ability to fight off and prevent bacteria. At the time, knowledge of bacteria was only beginning to emerge, and the desire to kill all of it—good and bad—came with it.

Parabens have allowed consumers to keep a product on their shelf for much longer, but these preservatives when used in high concentrations have shown to have damaging effects for our skin. With the ability to penetrate our skin barrier, they remain in the tissue and are believed to disrupt hormone function. Parabens aren't necessarily cancer-causing, but studies have revealed that they have been found in tissue that led to exponential growth.

Do we need parabens? With new research and new technologies, they’re no longer the only option. With higher quality ingredients, better packaging, alternate stabilisers and preservatives that are safer, we are able to formulate products that no longer cause stress to the skin or introduce harmful elements that remain in the skin barrier.

Preservatives such as parabens also end up polluting other bodies other than our own. Parabens are beginning to be found in marine mammals, and it’s likely that they’ve come from products washed from our skin leaked into the environment.

Greenpop + = a match made in heaven is in the business of healing through products that promote a future of healthy skin. Our vision for a rejuvenated world extends into all areas, which is why we partner with Greenpop, an organization that works to heal the planet by planting trees. From every sale, we donate a percentage to Greenpop’s efforts to plant trees and empower communities to care for their planet. By choosing, you’re partnering with a business that believes in making the world a better place. Now, we’ve made it possible for you to be even more involved. Not only do we donate a percentage of every sale, we’ve also allowed you to choose how much you’d like to donate at checkout. In one easy click, you can feel even better about where you’re investing your money.

Shop super serums today + donate to Greenpop at checkout to super power the planet while you super power your skin!

- the team

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